Designed for U.S. and Canadian food co-op marketing and outreach managers, GMs & board directors.

Join author and co-op storyteller JON STEINMAN in this timely webinar.

Canada is experiencing unprecedented consumer revolt and political scrutiny of its grocery giants. ‘Grocery’ has remained headline news for four consecutive years. This climate of distrust has presented a unique opportunity to share the co-op alternative, a mission championed by author Jon Steinman.

Steinman has been actively fielding interviews, writing articles, and highlighting the co-op difference across Canada’s major media outlets.

In the United States, the conditions appear just about ripe for a similar consumer uprising... but why wait. Empty shelves from supply chain disruptions, food inflation, the proposed Kroger-Albertsons merger, and the recent dusting off of America’s antitrust laws, all present a wonderful opportunity to share your co-op’s story!

What will participants walk away with?
* The confidence to field the most common interview questions.
* The most effective ‘co-op difference’ talking points.
* Strategy for questions on price and affordability.
* Preparation to address common co-op misconceptions.
* Tips for re-orienting and re-framing an interview question.

Jon Steinman is the Author of Grocery Story: The Promise of Food Co-ops in the Age of Grocery Giants (New Society Publishers) -- www.grocerystory.coop

LICENSE: Organizational (Limited to internal use-only among employees and board directors. Not for public distribution.)
PREVIEW: Any user purchasing the individual rental product ($50) will receive a $50 promo code off the purchase of an organizational license. Please inquire at [email protected]
DURATION: 96 minutes
DATE RECORDED: July 31, 2024
FEATURED SPEAKERS: Jon Steinman (Grocery Story Press)
INTENDED AUDIENCE: Food co-op communicators
SUPPORTING RESOURCES: Yes (contact us to request access if we don’t contact you first)

OUTLINE:
*The new and emerging opportunity for food co-ops to tell their story
*The media ecosystem
*Food co-ops as storytellers
*Language: assessing the words we use
*Most common questions from media
*“What is a food co-op?” - Clearing misconceptions
*“Why food co-ops?” - responses
*Food prices and affordability

TESTIMONIALS
“Incredibly insightful nuts-and-bolts how-to.”
“So inspirational!”
“Very informative and well presented.”