Designed for U.S. and Canadian food co-op marketing and outreach managers, GMs & board directors.

Join author and co-op storyteller JON STEINMAN in this timely webinar.

Grocery stores and democracy are making headlines like never before—placing food co-ops in a unique position to tell their story in media, public discourse and to their members and community.

Since 2020, Canada began experiencing unprecedented consumer revolt and political scrutiny of its grocery giants. ‘Grocery’ remains headline news. This climate of distrust has presented a unique opportunity to share the co-op alternative. Canadian food co-op communicator Jon Steinman has been actively fielding interviews, writing articles, and highlighting the co-op difference across Canada’s major media outlets.

Similar challenges and opportunities have emerged in the U.S. Empty shelves from supply chain disruptions, food inflation, the now-defunct prospect of a Kroger-Albertsons merger, trade wars, and the dusting off of America’s antitrust laws, all present wonderful opportunities to share your co-op’s story! This ‘Co-op Opportunity’ continues to be amplified. Democratic principles and values are headline news, and the democratizing of the economy that co-ops have long specialized in has never been more relevant.

This could be a wonderful time for food co-ops nationwide, but how will you tell that story?

WHAT WILL PARTICIPANTS WALK AWAY WITH?
* A clear understanding of why food co-ops matter today more than ever.
* Confidence to respond to media questions with compelling co-op narratives, including the most effective ‘co-op difference’ talking points.
* Strategies to re-frame common co-op misconceptions and tips for re-orienting and re-framing questions from media and the public.

Jon Steinman is the Author of Grocery Story: The Promise of Food Co-ops in the Age of Grocery Giants (New Society Publishers) -- www.grocerystory.coop

DURATION: 96 minutes
DATE RECORDED: July 31, 2024
FEATURED SPEAKERS: Jon Steinman (Grocery Story Press)
INTENDED AUDIENCE: Food co-op communicators
SUPPORTING RESOURCES: Yes

OUTLINE:
*The new and emerging opportunity for food co-ops to tell their story
*The media ecosystem
*Food co-ops as storytellers
*Language: assessing the words we use
*Most common questions from media
*“What is a food co-op?” - Clearing misconceptions
*“Why food co-ops?” - responses
*Food prices and affordability

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